Salut_

Sr. Product Designer_
building products, systems and the layers in between

RO

99:99 PM

NY

99:99 PM

Hey, I'm Horia

I'm a product design lead and founding designer with 10 years of experience across web, mobile, and more recently AI-driven platforms. I've worked with early-stage startups, scaling companies, and established product teams, usually on complex products where there's a lot to figure out and not always a clear playbook.

My best work happens in the zero-to-one phase. Shaping the product, building the design system, and setting up the structure that helps it scale. AI has become a natural part of how I work and what I ship, and it's something I keep getting deeper into.

If you're building something interesting and need a design partner, I'm always happy to chat.

Selected Work

Shipped products and ongoing work. Here's what I've been building lately.

Telemetry [zypsy project]

Next-gen trading terminal by BONKbot for Solana traders. One unified system across web, mobile, and Telegram, built for speed, precision, and real-time on-chain analytics. Trade, track wallets, and monitor token activity all in one place.

Mobile
Prototyping
Design Direction

Solo.io [zypsy project]

Cloud-native connectivity platform for securing, observing, and controlling APIs at scale. From edge API management to multi-cluster service mesh, it supports complex cloud architectures built on open source foundations and enterprise-grade tooling.

WebApp
Design System
Design Direction

Duel

Brand advocacy platform connecting companies with engaged customers. Users complete challenges, earn rewards, and promote brands across social channels. Helps brands scale relationships with advocates, affiliates, and ambassadors. Clients include Charlotte Tilbury, Monica Vinader, and ELEMIS.

WebApp
Design System
Strategy

Ternary [zypsy project]

FinOps platform helping teams optimize cloud spend across AWS, Azure, and Google Cloud. Brings finance and engineering together with clear cost visibility, smart forecasting, and real-time insights. Turns complex cloud data into confident, data-driven decisions.

WebApp
Mobile
Strategy

Sweat Wallet

Part of the Sweat Economy, a Web3 initiative turning physical activity into digital value. Users earn and manage $SWEAT tokens through a built-in crypto wallet. Since launching in 2022, the platform has grown to over 14 million wallets, becoming one of the fastest-growing in the market.

Mobile
Prototyping
Design Direction

Design Playground

Explorations, experiments and additional projects from over the years. A mix of product work, visual design and things I've enjoyed building.

Working Together

Every project is different, but how I work stays the same. I get close to the problem early, stay involved through execution, and keep the bar high until it ships.

Building from Zero

Working with founders and early teams to turn ideas into real products. I get involved early, help define what to build, and stay hands-on through strategy, direction, and design until it ships.

Startups
Early-Stage Ventures

Leading the Work

Leading design across teams when the project calls for it. Setting direction, keeping things aligned, mentoring designers, and making sure quality holds up as the product and team grow.

Scale-Ups
Growing Teams

Scaling with Structure

Building design systems that actually hold up. Tokens, components, patterns, and documentation that keeps teams aligned and shipping faster as the product grows.

Start-ups
Scale-Ups
Established Companies

Thoughts & Writings

Writing about design, process, and the things that have stuck with me over the years. Project stories, some thoughts on how I work, and the occasional reflection.

Published in Muzli - Design Inspiration ⎯ February, 2024

Building Sweat Hero: A Journey into Web3 Mobile Gaming

Behind the scenes of designing a Web3 mobile game for 14M+ users. The process, the challenges, and what it took to ship it.

Published in Bootcamp ⎯ January, 2024

Cut out the noise & zero in on personal progress

Five habits that helped me stay focused and build momentum. Less about productivity hacks, more about cutting out what doesn't matter.

Published in Bootcamp ⎯ January, 2023

Using gamification techniques to encourage a healthy walking habit

The thinking behind Piggy Boost, a feature designed to make walking feel rewarding. How we used gamification to drive daily engagement on Sweatcoin.

Published in UX Collective ⎯ June, 2020

Impostor Syndrome: living as a fraud daily

Constantly doubting yourself isn't always a weakness. How impostor syndrome has shaped the way I work.

Published in UX Collective ⎯ March, 2020

I should get out of the house more, a designer’s tale about working remotely

The reality of remote work vs the fantasy. What I've learned about staying balanced, productive, and sane while working from home.